Gucci Bloom

A Garden in Full Bloom. Worn on Skin.

Step into nature's most opulent garden with Gucci Bloom Eau de Parfum — a rich, white floral fragrance that captures the untamed beauty of flowers in full bloom. Created by Alessandro Michele, this is a scent that celebrates authenticity, femininity, and the raw power of nature.

Gucci Bloom opens with a lush, almost creamy floral accord that feels simultaneously fresh and enveloping. The heart blooms with jasmine, Rangoon Creeper, and tuberose — a trio of rare white florals that give it a uniquely natural, garden-fresh depth. There are no sharp edges here, only a soft, lingering trail that feels like skin itself.

Fragrance Profile

• Top Notes: Rangoon Creeper
• Heart Notes: Jasmine, Tuberose, Orris
• Base Notes: Sandalwood, Musk

Why Gucci Bloom Deserves a Place on Your Vanity

• A lush, all-white floral — unique, natural, and deeply feminine
• Soft yet long-lasting — a gentle presence that builds over time
• Versatile enough for daytime and evening wear
• Inspired by a real garden — rare ingredients sourced from around the world
• The bold floral-printed bottle is as beautiful as the scent within

Gucci Bloom — for the woman who finds beauty in the wild, the natural, and the real.