The Merchant of Venice

The Merchant of Venice is a luxury niche perfume house, launched in 2013 by the Vidal family, whose fragrance legacy stretches back over a century. Rooted in Venice’s rich history as a perfumery and trade crossroads, the brand weaves the spirit of the "Mude"—the city’s ancient maritime routes spanning Europe, Asia, and Africa, into its identity. This blend of heritage and craft fuses Venetian tradition with modern artistry.